Detailed Itinerary & Agenda

Sunday, November 14, 2004 – Germany
The Smart Food Tour arrives in Frankfurt, Germany on Sunday, November 14. You will travel by rail to Monheim, Germany and have the evening free.

Monday, November 15, 2004 – Germany
Bayer CropScience AG
Our morning itinerary involves a visit to Bayer CropScience’s World Headquarters in Monheim, Germany (www.bayercropscience.com). You will be briefed on some of Bayer´s activities on crop protection and crop production.

METRO
A tour of METRO Group's Future Store (www.future-store.org) located at Rheinberg, North-Rhine Westphalia to give a fascinating look into how technology will be used to assist in the retail and marketing of food in the future.

Tuesday, November 16, 2004 – International Symposium on Nutrition, Health and Well Being - The Netherlands
Attend a one-day International Symposium on Nutrition, Health and Well – Being, organized and hosted by Wageningen University, The Netherlands. Wageningen University, one of the world’s leading agri-food research universities, shares research facilities with organizations such as Unilever, DSM Nutrition, Campina, Friesland Dairy & Drinks, Numico, Cosun and Avebe.

The International Symposium at Wageningen University will provide insights into R&D and dietary supplement market trends in both Europe and North America. A networking reception at the only solely dedicated food incubator in Europe will be a highlight followed by a private dinner with your hosts. Expect to meet and network with executives and professionals from throughout Europe at this leading edge symposium.

HI Europe - Wednesday, November 17 & Thursday November 18 – Amsterdam
You will spend two days at Health Ingredients Europe in Amsterdam. Hi Europe is the only exhibition and conference in Europe in 2004 that is solely dedicated to the health food ingredients industry. This event offers a platform for health; functional and organic food suppliers to exchange ideas, discuss new developments and sell products.

Hi Europe is expecting 450 exhibiting companies and 6,000 attendees. Hi Europe will provide buyers and suppliers of health, functional and organic ingredients with the opportunity to meet together, exchange ideas and do business.

Nestlé - Friday, November 19, 2004 – Switzerland
Nestlé is the world’s largest food processing company and is in the process of changing their business strategy to more actively pursue nutrition, health and well being.

The rise in private label competition is forcing many global brands like Nestlé to re-think their business strategy. According to Nestlé’s CEO Peter Brabeck-Letmathe, "Our nutrition division is a major, major growth driver for the future. It transforms commodities vulnerable to private label competition into high priced premium products."

Nestlé invests 2% of its annual profits in R & D to develop new foods, which is one of the highest levels of R&D investments by a food company. You will hear first hand how Nestlé plans to make this transition.

Saturday, November 20, 2004 – Germany
The Euro Smart Food Tour will depart Frankfurt Germany to North America and arrive on Saturday, November 20, 2004.

To view The Euro Smart Food Tour 2003 click on the graphic below