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Sydney - Melbourne - Canberra - Perth
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A Brand of Excellence
Australia has successfully branded its food products with a reputation for quality, purity and freedom from disease. They are strategic in their pursuit of new markets with a proven track record in effective marketing.
Exports Drive Growth
The processed food industry is one of only two Australian manufacturing sectors that are net exporters. Australia has achieved financial success in growing the food industry by increasing net exports, specifically in the areas of meat, grain, dairy and wine.
Compete at Home, Cooperate Abroad
Although Australian food companies compete at home, they have learned to cooperate abroad, thereby achieving financial growth for their entire industry. Australia's Airpork exemplifies the success of this strategy
Everybody Wins
Recognizing the need for a radical shift in thinking in order to be globally competitive, The National Food Industry Strategy Ltd was created. A partnership between industry and government, it has resulted in changes to government policies and a re-invigorated food industry.
A Clear Road Map
The National Research Flagship (NRF) program is one of the largest scientific initiatives ever mounted in Australia, focused on two outcomes - to add $3 billion annually to the Australian agri-food sector and to save $2 billion in annual direct health costs by 2020.
Making Money
Australia recognizes innovation is the key to profitability in competitive world food markets. They are increasing financial returns by successfully adding value along the entire food supply chain.
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