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Here are some of the key highlights for the Euro Smart Food Tour 2008 (subject to change):
- Depart for Paris (France) on Saturday, October 18 and return home on Tuesday, October 28, 2008.
- You will attend
SIAL 2008 in Paris, the world's leading industry
show that will be attended by over 140,000 food professionals with over 5,000 global food exhibitors. See the
latest in new food trends in Europe before they hit the shelves in North America.
- You will tour some of France's leading retail food retailers supermarkets and hypermarkets and see what's on their
shelves, how they display and market the various food items. Visit leading retailers Leclerc's, Carrefour, Intermarché
and Auchan
- You will visit some of France's key food and wine producing regions -
Alsace Lorraine, Champagne. and Bourgogne (Burgundy). You will travel to these regions on the new TGV line (high speed train). You will see and hear about food production and
processing in these regions, and how France recognizes and protects foods grown in these regions. The concept is known
in France as
Terroir.
- Learn more about
French cuisine, French cheeses, French wines, Bresse poultry, and famous foods whose history dates back centuries to France, such as foie gras, mustard, truffles,
brie cheese and crepes.
- Pasture-raised poultry is the leading product in a program in France called
Label Rouge. Hear about how this
program provides premium products to consumers, increases farm income, and strengthens rural development.
- You will hear about how some of the regions encourage the development of environmentally friendly farming
practices. Livestock and arable industries can count on quality products produced by organic farming because
Qualité closely monitors the promotion of these regional products. Consumer confidence in
the organic labeling is guaranteed.
- You will also hear about how some of the regions encourage modernization of installations and the optimization
of equipment, while at same time making farmers aware of environmental issues, particularly in livestock breeding
and dairy farming.
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