Euro Smart Food Tour

Euro Smart Food Tour 2009 - Germany & ANUGA
October 7 - 17, 2009

Tour Highlights

  • Three days of meetings, presentations and tours of German food industry including: food processors, meat brokers, organic food markets, food retailers and agricultural waste energy projects. Visits in Munich, Stuttgart, Juhnde, Cologne and Dusseldorf (October 7 - 9, 2009).

  • Spend four days at ANUGA in Cologne, Germany (October 10 - 13, 2009) attending one of the world's largest and most important food and beverage shows.

  • ANUGA 2009 - October 10-14, 2009

  • This year will be the 30th time that ANUGA has been held in Cologne, Germany. Billed as the world's largest and most important food trade fair ANUGA will feature more than 6,000 suppliers from 100 countries. ANUGA is often referred to as "10 trade fairs under one roof".

  • The 10 Anuga food trade fairs at a glance: Anuga Fine Food; Anuga Drinks; Anuga Chilled Food; Anuga Meat; Anuga Frozen Food; Anuga Dairy; Anuga Bread & Bakery and Hot Beverages; Anuga Organic; Anuga CateringTec; Anuga RetailTec. For more information on ANUGA visit their site at: http://www.anuga.com


    Key Facts on German Food Consumer Market

  • Germany is often called the United States of Europe, given its size and importance in the European Union.

  • Germany has a market of about 82 million consumers and the 5th largest economy in the world.

  • Germany is the largest food importer in the world.

  • Germany is the largest organic market in Europe.

  • The top ten Canadian consumer products shipped in 2005 were wild blue berries, hatching eggs, maple syrup, bison cuts, pet food, bottled rye, fruits and nuts, dairy products, sugars and sugar confectionary, beverages, and spirits and vinegar.

  • German consumers don't know much about Canada but have a favourable perception of the country. Canada is viewed as having safer, healthier, and better food offerings than the United States.

  • Germans see Canada as being stable and environmentally clean and an excellent secondary source of food imports.

  • Younger, more innovative consumers favour Canadian products, as they reflect a more western way of life.

  • Best prospects for Canadian suppliers include organic products, health foods and beverages, snack foods, fruit juices, alcoholic beverages, ethnic cuisines, and dairy products.





    For further information and pricing, please contact:


    Dennis McKnight
    at
    403-265-3441

    or by email at
    dennis @ theinnovators.net